It’s a Webkinz World
Posted on February 29, 2008 by Ken Johns, VP, Interactive Strategy
I was a little under the weather this past week and so I spent more time than usual in the Webkinz World with my six year old. A fascinating place. I was interested in the marketing model, the convergence of the on line and offline world, the user experience and the depth of things to [...]
Filed under: Brand, Interactive, Social Media | Tagged: games, social network, webkinz | No Comments »
