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What Are They Thinking?

Posted on December 14, 2007 by Ernie Mosteller, Creative Director

Creative is different on the web. Of course you already know that. You know it’s a conversation. You know people click through or click away. And you know that, by and large, information is the calling card, while entertainment boosts engagement.

Filed under: Creative | Tagged: Creative, entertainment, mindset, web | No Comments »


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