I was a little under the weather this past week and so I spent more time than usual in the Webkinz World with my six year old. A fascinating place. I was interested in the marketing model, the convergence of the on line and offline world, the user experience and the depth of things to [...]
Filed under: Brand, Interactive, Social Media | Tagged: games, social network, webkinz | No Comments »
One of the most thought provoking articles that I’ve come across in a while appeared in the January 21, 2008 issue of AdAge Magazine (http://adage.com/abstract.php?article_id=123200). Essentially the article talks about two very different worlds that are rapidly converging within the social network space.
Filed under: Online Media, Social Media, User Generated Content | Tagged: marketing, privacy, social network | No Comments »
In the many client meetings I attend each week, I often hear the phrase “we need to get on YouTube” or “we need a MySpace page”. Getting a brand into these popular online properties is often seen as akin to getting past the velvet rope that separates the popular kids from the rest [...]
Filed under: Brand, Creative, Social Media | Tagged: audience, social network | No Comments »
