Synergy Between Offline & Online
Posted on March 20, 2008 by Victorria Wytcherley, Management Supervisor
While watching the Superbowl and the Oscars this year (www.mimieo.com), I was interested in noting how many advertisers drove to the web to continue their stories and campaigns. This, to me, seemed to be a big improvement from years past. Yet some advertisers are still not getting it–in fact, some are not even including [...]
Filed under: Brand, Interactive | Tagged: superbowl, oscars, dove, mastercard, 360, brand strategy | No Comments »
