Are You Prepared for Mobile?

Posted on January 7, 2008 by Rick Gardinier, Chief Digital Officer

Upon reflecting back on all of the conversations that I’ve had in 2007, mobile marketing is one topic that comes up almost on a daily basis. And in 2007 we’ve certainly had an opportunity to help some of our clients test the waters. A viral “Download the Zippo Flame” campaign for Zippo, an innovative word of mouth driven mobile campaign to promote a play in Washington DC called “Dead Man’s Cell Phone” and a highly engaging highschool presentation by DeVry University.

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