Posted on January 28, 2008 by Rick Gardinier, Chief Digital Officer
One of the most thought provoking articles that I’ve come across in a while appeared in the January 21, 2008 issue of AdAge Magazine (http://adage.com/abstract.php?article_id=123200). Essentially the article talks about two very different worlds that are rapidly converging within the social network space.
Filed under: Online Media, Social Media, User Generated Content | Tagged: marketing, privacy, social network | No Comments »
Posted on August 13, 2007 by Frank Compton, Co-Managing Director / Chief Creative Ambassador
We recently learned one of our TV spots created for MTD’s Cub Cadet brand was one of the five least TiVo’d (read: least deleted) spots of their most recent tracking period. To me, that’s really exciting and significant. It proves a big hairy audacious theory: if we create great ads, whether TV, digital, print, whatever, [...]
Filed under: Brand, Creative | Tagged: art, marketing | No Comments »
Posted on August 1, 2007 by Rick Gardinier, Chief Digital Officer
Search Engine Marketing, blogs, pop-ups, pop-unders, linking strategy, permission marketing, deep linking, folksonomy, micro-blogging, email marketing… Know a lot? Know a little? Don’t know what you don’t know? You’re not alone. A recent USA Today/Responsys interactive poll finds that most marketing professionals gave themselves a grade of “C” when asked about their understanding of e-marketing. [...]
Filed under: Interactive | Tagged: blog, marketing | No Comments »
Posted on July 21, 2007 by Rick Gardinier, Chief Digital Officer
It occurred to us that a lot of marketers (including us) use the “I” word but often in very different ways. We use the word so often that sometimes we don’t realize we are using it. I asked around for a definition of Integration and heard the following: “It’s all marketing functions working together”; “It’s [...]
Filed under: Brand, Creative, Interactive | Tagged: idea, integration, marketing | No Comments »
