The Question of Integration
Posted on July 21, 2007 by Rick Gardinier, Chief Digital Officer
It occurred to us that a lot of marketers (including us) use the “I” word but often in very different ways. We use the word so often that sometimes we don’t realize we are using it. I asked around for a definition of Integration and heard the following: “It’s all marketing functions working together”; “It’s [...]
Filed under: Brand, Creative, Interactive | Tagged: idea, integration, marketing | No Comments »
