My New Favorite Online Ads - Part 2

Posted on April 12, 2008 by Aaron Cacali, Associate Creative Director

In an earlier post, I sang the praises of the advertising model offered by Pandora.com. Another site that is taking an innovative approach to advertising within broadcast media content online is ABC.com.
As television networks continue to make more programming available on the web, they have taken different approaches to incorporating advertising into their online program [...]

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The Question of Integration

Posted on July 21, 2007 by Rick Gardinier, Chief Digital Officer

It occurred to us that a lot of marketers (including us) use the “I” word but often in very different ways. We use the word so often that sometimes we don’t realize we are using it. I asked around for a definition of Integration and heard the following: “It’s all marketing functions working together”; “It’s [...]

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