5 things you can do before 5pm today.

Being submerged in this industry, it’s easy to make assumptions about what people know and don’t know about digital marketing. Some recent conversations with clients and prospects have reminded me that while pretty much everyone has a website and knows how to use email, most are still just trying to figure out search and blogs, [...]

Is it Time to Outsource Online Technology?

So Google is following Amazon and providing a scalable platform for web apps and web services development and hosting http://www.techcrunch.com/2008/04/07/google-jumps-head-first-into-web-services-with-google-app-engine/. In my role I am often caught between the need to follow the latest trends/support where advertising technology takes us, and the ever present challenge to make sure that security, loss of data and [...]