My New Favorite Online Ads - Part 2

Posted on April 12, 2008 by Aaron Cacali, Associate Creative Director

In an earlier post, I sang the praises of the advertising model offered by Pandora.com. Another site that is taking an innovative approach to advertising within broadcast media content online is ABC.com.
As television networks continue to make more programming available on the web, they have taken different approaches to incorporating advertising into their online program [...]

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What Are They Thinking?

Posted on December 14, 2007 by Ernie Mosteller, Creative Director

Creative is different on the web. Of course you already know that. You know it’s a conversation. You know people click through or click away. And you know that, by and large, information is the calling card, while entertainment boosts engagement.

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