Survival Guide

You can’t read, listen to, or watch anything about business lately that doesn’t have to do with speculation on the economy. A lot of the speculation we in ad agencies read, not surprisingly, centers around how advertising will fare. Because ad budgets are one of the first things affected when businesses sense a downturn.

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That probably seems like a weird thing for an Interactive Creative Director to say, but truth is, it’s not. Not a single discipline, anyway. At least, not when you look at the way the people use digital things.

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