What Can A Client Do? Monday, Sep 24 2007
Brand and Creative and Interactive 6:00 pm
My Top 5 short-list of what a client can bring to the table to strengthen the agency relationship (in no particular order):
The Changing Role of Technology Tuesday, Sep 4 2007
Interactive and Mobile & Emerging Technology 8:00 am
OK so this is long — but I’m the tech guy so what do you expect?
There’s always that big struggle between what you want to do, what you have and what your budget will stand. Regardless of that it’s important to define what you want to do without limiting yourself by existing infrastructure and policies. You can’t worry about what you can’t do; you have to allow the ideas to set the need and the strategy to define the project. After all you can always lower the scope and still retain much of the original thinking.
