Comments for Brunner Digital Blog http://blog.brunnerdigital.com Real world thoughts on how to survive in the digital world. Thu, 28 Aug 2008 17:30:11 +0000 http://wordpress.org/?v=2.6 Comment on Vacation, Billboards and Website Optimization by travel link http://blog.brunnerdigital.com/2008/07/30/vacation-billboards-and-website-optimization/#comment-40 travel link Thu, 28 Aug 2008 04:22:52 +0000 http://bbdigital.wordpress.com/?p=84#comment-40 well this is useful... (at least for me) very thanks -------------------------------- <a href="http://www.travelvaluelink.info" rel="nofollow">travel link</a> well this is useful… (at least for me)

very thanks

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travel link

]]> Comment on Your Site — Then, Now, and From Now On. by Barrett Rossie http://blog.brunnerdigital.com/2008/07/25/your-site-then-now-and-from-now-on/#comment-31 Barrett Rossie Wed, 30 Jul 2008 17:53:32 +0000 http://bbdigital.wordpress.com/?p=71#comment-31 Very well said Ernie. Hope you don't mind if I steal your flower analogy. Very well said Ernie. Hope you don’t mind if I steal your flower analogy.

]]> Comment on The Year of Mobile? by Ken Moir http://blog.brunnerdigital.com/2008/06/22/the-year-of-mobile/#comment-29 Ken Moir Wed, 09 Jul 2008 12:36:09 +0000 http://bbdigital.wordpress.com/?p=63#comment-29 Hi, Rick. Maybe "the year of mobile" really IS this year: Nielsen seems to think so (http://www.mediapost.com/publications/?fa=Articles.san&s=86270&Nid=44786&p=952081). Every time I travel to Europe to visit my wife's family, I'm struck by how much more deeply mobile technology and use seem to have penetrated daily life there. Likewise, mobile usage when I lived in New Zealand 5-6 years ago was about where it is in the US today -- most of the people I knew didn't bother with home land lines. For a nation that prides itself on being digitally ahead of the game, we're surprisingly far behind when it comes to everyday mobile use. Hi, Rick. Maybe “the year of mobile” really IS this year: Nielsen seems to think so (http://www.mediapost.com/publications/?fa=Articles.san&s=86270&Nid=44786&p=952081).

Every time I travel to Europe to visit my wife’s family, I’m struck by how much more deeply mobile technology and use seem to have penetrated daily life there. Likewise, mobile usage when I lived in New Zealand 5-6 years ago was about where it is in the US today — most of the people I knew didn’t bother with home land lines.

For a nation that prides itself on being digitally ahead of the game, we’re surprisingly far behind when it comes to everyday mobile use.

]]> Comment on Am I An Anomaly? by Victorria Wytcherley http://blog.brunnerdigital.com/2008/05/27/am-i-an-anomaly/#comment-26 Victorria Wytcherley Thu, 26 Jun 2008 15:41:39 +0000 http://bbdigital.wordpress.com/?p=59#comment-26 Ken, Thanks for your comment! You are correct--in my opinion, anomalies are not bad things to be! I will check out the book--it sounds terrific. Ken,
Thanks for your comment! You are correct–in my opinion, anomalies are not bad things to be! I will check out the book–it sounds terrific.

]]> Comment on Am I An Anomaly? by Ken Moir http://blog.brunnerdigital.com/2008/05/27/am-i-an-anomaly/#comment-25 Ken Moir Fri, 20 Jun 2008 14:22:43 +0000 http://bbdigital.wordpress.com/?p=59#comment-25 Nice post, Victorria. I'm not sure if it's part of your point, but I think many/most people *like* to think of themselves as anomalies. Nobody wants to be considered ordinary: it's like Lake Wobegon, where "all the children are above average." There's a great book on how this psycho-social tendency intersects with the advertising world called "The Conquest of Cool," by Thomas Frank. It describes an evolving cooptation of "rebellion" and "non-conformity" by marketers the world over since the mid-`60s, and it should be required reading for anyone who works at an ad agency, I think. Nice post, Victorria. I’m not sure if it’s part of your point, but I think many/most people *like* to think of themselves as anomalies. Nobody wants to be considered ordinary: it’s like Lake Wobegon, where “all the children are above average.”

There’s a great book on how this psycho-social tendency intersects with the advertising world called “The Conquest of Cool,” by Thomas Frank. It describes an evolving cooptation of “rebellion” and “non-conformity” by marketers the world over since the mid-`60s, and it should be required reading for anyone who works at an ad agency, I think.

]]> Comment on 5 things you can do before 5pm today. by Ken Moir http://blog.brunnerdigital.com/2008/05/17/5-things-you-can-do-before-5pm-today/#comment-24 Ken Moir Fri, 20 Jun 2008 13:00:47 +0000 http://bbdigital.wordpress.com/?p=57#comment-24 Hey, John. Good stuff: thanks for the suggestions. I have a follow-up question and a comment for you: (1) Why do you prefer Typepad to Blogger/Blogspot? The latter is free (or was when I signed up, anyway), and is pretty intuitive to use, I think. (2) For getting up to speed and staying current, the place to start is a book called "Groundswell" by Bernoff and Li at Forrester Research. It's one of the best-written and most relevant books about the digital space I've ever seen (and I used to sell books for a living). Even though -- given the lag time that's built into the publishing process -- "relevant book" is almost an oxymoron when it comes to all things digital, this one seems to have anticipated events that are percolating through the trade press today. And their spin-off blog (http://blogs.forrester.com/charleneli/) is full of great up-to-the-minute info, too.... Cheers, Ken Hey, John.

Good stuff: thanks for the suggestions. I have a follow-up question and a comment for you:

(1) Why do you prefer Typepad to Blogger/Blogspot? The latter is free (or was when I signed up, anyway), and is pretty intuitive to use, I think.

(2) For getting up to speed and staying current, the place to start is a book called “Groundswell” by Bernoff and Li at Forrester Research. It’s one of the best-written and most relevant books about the digital space I’ve ever seen (and I used to sell books for a living).

Even though — given the lag time that’s built into the publishing process — “relevant book” is almost an oxymoron when it comes to all things digital, this one seems to have anticipated events that are percolating through the trade press today. And their spin-off blog (http://blogs.forrester.com/charleneli/) is full of great up-to-the-minute info, too….

Cheers,
Ken

]]> Comment on Is the art of conversation dead? by John Roden, SVP, Chief Information Officer http://blog.brunnerdigital.com/2008/03/31/is-the-art-of-conversation-dead/#comment-20 John Roden, SVP, Chief Information Officer Mon, 05 May 2008 14:58:07 +0000 http://bbdigital.wordpress.com/?p=37#comment-20 Absolutely, but the interesting thing is to watch how this communication media is changing the way a large portion of the population communicates and of course the mind boggling numbers of messages involved. If there is so much more to come how will that further affect the art of conversation? Absolutely, but the interesting thing is to watch how this communication media is changing the way a large portion of the population communicates and of course the mind boggling numbers of messages involved. If there is so much more to come how will that further affect the art of conversation?

]]> Comment on Is it Time to Outsource Online Technology? by John Roden, SVP, Chief Information Officer http://blog.brunnerdigital.com/2008/04/23/its-time-to-outsource-online-technology/#comment-23 John Roden, SVP, Chief Information Officer Fri, 02 May 2008 13:52:34 +0000 http://bbdigital.wordpress.com/?p=42#comment-23 It seems to be the model for working on the web now, but even more than that traditional advertising channels are increasingly taking advantage of digital services online for production, such as proofreading, voice talent, web to print, worklow management etc. Its not just the applications and platforms that are moving in that direction its many different aspects of both traditional and online advertising. It seems to be the model for working on the web now, but even more than that traditional advertising channels are increasingly taking advantage of digital services online for production, such as proofreading, voice talent, web to print, worklow management etc. Its not just the applications and platforms that are moving in that direction its many different aspects of both traditional and online advertising.

]]> Comment on Is it Time to Outsource Online Technology? by outsource web development http://blog.brunnerdigital.com/2008/04/23/its-time-to-outsource-online-technology/#comment-22 outsource web development Thu, 24 Apr 2008 23:50:27 +0000 http://bbdigital.wordpress.com/?p=42#comment-22 Yes! it's time to outsource online.. it's not about trend that we must recognize other solutions but look at the industry now. i mean a lot of company now is keeping in touch with the outsourcing business, right? And the industry now is has a partner on Information and Communications Technology to form a Technical Working Group composed of representatives from the private and public sectors that would look into the bills on data privacy,security and the maintenance of the system. Yes! it’s time to outsource online.. it’s not about trend that we must recognize other solutions but look at the industry now. i mean a lot of company now is keeping in touch with the outsourcing business, right? And the industry now is has a partner on Information and Communications Technology to form a Technical Working Group composed of representatives from the private and public sectors that would look into the bills on data privacy,security and the maintenance of the system.

]]> Comment on My New Favorite Online Ads - Part 2 by Digital Advertising « ThinkDoBeCreate Blog http://blog.brunnerdigital.com/2008/04/12/my-new-favorite-online-ads-part-2/#comment-21 Digital Advertising « ThinkDoBeCreate Blog Sun, 13 Apr 2008 23:58:14 +0000 http://bbdigital.wordpress.com/?p=44#comment-21 [...] 13, 2008 Please check out this post with tips on how to advertise [...] [...] 13, 2008 Please check out this post with tips on how to advertise [...]

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