Although I do quite a bit of my shopping online, I am a fairly traditional shopper. Amazon, iTunes and …. are the typical sites. But having 3 small children and a net-savvy wife (who likes to shop) have broadened my horizons. And recently I have noticed a trend that I will call [...]
Filed under: Brand, Interactive, Usability | Tagged: online shopping | No Comments »
My Top 5 short-list of what a client can bring to the table to strengthen the agency relationship (in no particular order):
Filed under: Brand, Creative, Interactive | Tagged: agency, business goals, feedback, budget | No Comments »
OK so this is long — but I’m the tech guy so what do you expect?
There’s always that big struggle between what you want to do, what you have and what your budget will stand. Regardless of that it’s important to define what you want to do without limiting yourself by existing infrastructure and policies. [...]
Filed under: Interactive, Mobile & Emerging Technology | Tagged: budget, hosting, security, technology | No Comments »
That probably seems like a weird thing for an Interactive Creative Director to say, but truth is, it’s not. Not a single discipline, anyway. At least, not when you look at the way the people use digital things.
Filed under: Creative, Interactive, Social Media, User Generated Content | Tagged: digital, user, website | No Comments »
Search Engine Marketing, blogs, pop-ups, pop-unders, linking strategy, permission marketing, deep linking, folksonomy, micro-blogging, email marketing… Know a lot? Know a little? Don’t know what you don’t know? You’re not alone. A recent USA Today/Responsys interactive poll finds that most marketing professionals gave themselves a grade of “C” when asked about their understanding of e-marketing. [...]
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It occurred to us that a lot of marketers (including us) use the “I” word but often in very different ways. We use the word so often that sometimes we don’t realize we are using it. I asked around for a definition of Integration and heard the following: “It’s all marketing functions working together”; “It’s [...]
Filed under: Brand, Creative, Interactive | Tagged: idea, integration, marketing | No Comments »
