Online Media and Social Media and User Generated Content
Rick Gardinier, SVP, Managing Director - BBDigital
8:30 pm
One of the most thought provoking articles that I’ve come across in a while appeared in the January 21, 2008 issue of AdAge Magazine (http://adage.com/abstract.php?article_id=123200). Essentially the article talks about two very different worlds that are rapidly converging within the social network space.
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Mobile & Emerging Technology
Rick Gardinier, SVP, Managing Director - BBDigital
8:00 am
Upon reflecting back on all of the conversations that I’ve had in 2007, mobile marketing is one topic that comes up almost on a daily basis. And in 2007 we’ve certainly had an opportunity to help some of our clients test the waters. A viral “Download the Zippo Flame” campaign for Zippo, an innovative word of mouth driven mobile campaign to promote a play in Washington DC called “Dead Man’s Cell Phone” and a highly engaging highschool presentation by DeVry University.Yet for all of the chatter and time spent discussing,
Mobile Marketing has not exploded like many had predicted. So, as a marketer that needs to produce tangible results, what should you be thinking of as we head into 2008? How can you dip your toe in the water, without risking valuable resources if the marketplace isn’t ready for us to jump all of the way in? Well, as Smart Phones become more affordable to the masses, we should definitely be prepared so that we aren’t left behind when the day finally comes. Here are some thoughts:
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Brand and Interactive and Usability
Rick Gardinier, SVP, Managing Director - BBDigital
12:00 pm
Although I do quite a bit of my shopping online, I am a fairly traditional shopper. Amazon, iTunes and …. are the typical sites. But having 3 small children and a net-savvy wife (who likes to shop) have broadened my horizons. And recently I have noticed a trend that I will call Experiential E-Commerce.
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Online Media
Rick Gardinier, SVP, Managing Director - BBDigital
8:00 pm
Much has been written about for the past 12 months about behavioral targeting and many that I have spoken with over the past few months talk about it like it’s a silver bullet that will solve all of the world’s online marketing challenges.
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Interactive
Rick Gardinier, SVP, Managing Director - BBDigital
5:30 pm
Search Engine Marketing, blogs, pop-ups, pop-unders, linking strategy, permission marketing, deep linking, folksonomy, micro-blogging, email marketing… Know a lot? Know a little? Don’t know what you don’t know? You’re not alone. A recent USA Today/Responsys interactive poll finds that most marketing professionals gave themselves a grade of “C” when asked about their understanding of e-marketing. With all the information about all of the ways to market your brand online, just the thought of thinking about it can be overwhelming…even to me and I do this for a living. We’re going to change that and help you give yourself a better grade.Our Survival Guide blog – a true guide to finding your online direction, developed by marketing professionals for marketing professionals. Some of our leading strategists, technologists and creatives will contribute their thoughts and POV’s…all with an eye on what’s new and what it could mean to you.
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Brand and Creative and Interactive
Rick Gardinier, SVP, Managing Director - BBDigital
11:00 am
It occurred to us that a lot of marketers (including us) use the “I” word but often in very different ways. We use the word so often that sometimes we don’t realize we are using it. I asked around for a definition of Integration and heard the following: “It’s all marketing functions working together”; “It’s a communication that works across all channels” and perhaps my favorite “I know it when I see it”. Let’s have some integration and everyone will be happy…YES!..integration.
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