Accountability and Creative 10:00 am
You can’t read, listen to, or watch anything about business lately that doesn’t have to do with speculation on the economy. A lot of the speculation we in ad agencies read, not surprisingly, centers around how advertising will fare. Because ad budgets are one of the first things affected when businesses sense a downturn.
Creative 5:00 pm
Creative is different on the web. Of course you already know that. You know it’s a conversation. You know people click through or click away. And you know that, by and large, information is the calling card, while entertainment boosts engagement.
Creative and Interactive and Social Media and User Generated Content 3:00 pm
That probably seems like a weird thing for an Interactive Creative Director to say, but truth is, it’s not. Not a single discipline, anyway. At least, not when you look at the way the people use digital things.
